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How Employees Body Language Impacts Customer Service

An employee’s body language can have a significant impact on customer service. Nonverbal cues, such as facial expressions, gestures, posture, and tone of voice, can convey a lot of information to customers and influence their perception of the service they receive.

How Employees’ Body Language Can Impact Customer Service

  1. First Impressions: When a customer interacts with an employee, the initial impression is often formed based on body language. A warm smile, good eye contact, and a welcoming posture can set a positive tone for the entire interaction.
  2. Trust and Credibility: Positive body language can make customers feel more comfortable and trust the employee more. An employee who appears confident and attentive is more likely to be seen as credible and knowledgeable.
  3. Engagement: Engaging body language, such as leaning in slightly and nodding in agreement, shows that the employee is actively listening and interested in the customer’s needs. This can enhance the customer’s sense of being valued.
  4. Empathy: Empathetic body language, such as a sympathetic expression and open body posture, can convey understanding and compassion to a customer who may be experiencing a problem or difficulty.
  5. Conflict Resolution: In situations where there is a dispute or conflict, an employee’s body language can either escalate or defuse the situation. Calm and composed body language can help to de-escalate tense situations.
  6. Communication of Confidence: Confident body language, such as maintaining good posture and speaking clearly, can reassure customers that the employee knows what they are doing and can provide the necessary assistance.
  7. Professionalism: Professional body language, including appropriate attire and grooming, sends a message that the employee takes their job seriously and respects the customer’s time and expectations.
  8. Nonverbal Listening: Effective customer service involves active listening. Nonverbal cues, like nodding and maintaining eye contact, signal that the employee is paying attention and genuinely interested in the customer’s concerns.
  9. Cross-Cultural Considerations: In a diverse customer base, employees should be aware of cultural differences in body language. What may be perceived as respectful in one culture might be seen differently in another.
  10. Consistency: Consistency in body language is essential. If an employee’s verbal communication contradicts their nonverbal cues, it can confuse and frustrate customers.
  11. Stress Management: Employees who are stressed or frustrated may inadvertently convey their emotions through body language, which can negatively impact the customer experience. Training in stress management and emotional intelligence can help employees manage their nonverbal cues in such situations.

In summary, employees’ body language plays a crucial role in shaping the customer service experience. It can influence customers’ perceptions, trust, and overall satisfaction. Organizations that prioritize training and awareness of body language can enhance their customer service quality and build stronger customer relationships.

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Customer Service Superstars: How to Evaluate Call Center Performance

call center evaluations

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Conducting call center evaluations for customer service is essential for ensuring consistent quality and identifying areas for improvement. However, many companies just don’t have the resources available internally to conduct evaluations on a regular basis. This was the case for one of our clients, a specialty supplier of all types of metals, parts, and more. With over 100 locations, this made call center evaluations somewhat challenging.

We worked with the client to create a customized program that would supply them with the necessary data they were looking for. Who were their star performers? Who needed more training? Once established, this was integrated into their employee evaluations.

Here is an outline on how we created the program:

Starting Point

  1. Define Evaluation Criteria: Start by establishing clear and specific evaluation criteria. These criteria should align with your organization’s customer service standards and goals. Common evaluation criteria include communication skills, problem-solving abilities, product knowledge, empathy, professionalism, and adherence to company policies.
  2. Create Evaluation Forms: Design evaluation forms or scorecards that capture the defined criteria. The forms should be user-friendly and enable evaluators to score each criterion objectively. Use a scale (e.g., 1-5 or 1-10) to rate performance consistently.
  3. Train Evaluators: Ensure that the evaluators are well-trained on the evaluation process and criteria. Provide examples of both excellent and subpar interactions to establish a shared understanding of expectations.

Sample Size

  1. Random Sampling: Select calls for evaluation randomly from the call center’s daily interactions. Random sampling ensures a fair representation of agents’ performance and helps identify overall trends.
  2. Blind Evaluation: For more unbiased results, consider conducting blind evaluations where the evaluator does not know which agent handled the call. This helps prevent any personal biases from influencing the evaluation.

Monitor Improvement

  1. Identify Strengths and Areas for Improvement: After evaluating multiple calls, identify patterns in both positive and negative aspects of the interactions. Recognize agents’ strengths and acknowledge outstanding performance. Simultaneously, pinpoint areas where agents can improve and provide specific feedback.
  2. Provide Feedback: Schedule feedback sessions with individual agents to discuss the evaluation results. Deliver feedback constructively, highlighting successes, and offering actionable suggestions for improvement.
  3. Offer Training and Coaching: If specific areas of improvement are identified for multiple agents, consider providing additional training or coaching sessions to address these areas comprehensively.
  4. Track Progress: Regularly track agents’ progress over time. Use call center software and tools to monitor performance metrics and determine if evaluations lead to improvements.
  5. Recognize and Reward Excellence: Establish a recognition and rewards system to celebrate outstanding customer service performance. Recognizing top-performing agents can boost morale and motivation.
  6. Continuously Review and Improve: Customer service standards and customer expectations evolve, so regularly review and update your evaluation criteria and processes to keep them relevant.

By following these steps, you can create a structured and effective call center evaluation process that supports the development of top-notch customer service and enhances overall customer satisfaction.

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Customer Service VS. Customer Experience

When you are in the business of evaluating customer services levels for your clients, you tend to notice the details. Walk into an ice cream store with your kids or grandkids and you are automatically in tune with the “vibe” of the store. Is there music playing? How easy/hard is it to figure out the menu options? Were you greeted when you walked in the door? How clean was the store? Were you thanked for business? All of these things play either a subconscious or conscious role in your experience.

I remember when an ice cream store chain stopped their mystery shopping service in lieu of social media reviews. Big mistake for a variety of reasons, but the lure of getting “free” customer reviews was enough for them to give it a try. They are not alone. There is actually a term for this. The “Review Economy”has created a dent in customer research. In fact many companies use it in lieu of customer satisfaction surveys.

A year later, I went in to one of the locations as a customer with my family. I witnessed a noticeable difference right away. I was never greeted. I placed my order after waiting in line and there was no upsell or cross sell at the register. Not a huge issue for an ice cream shop, right? When we found a place to sit however, I noticed how the floor beneath the table was very dirty and dusty. The table itself needed to be cleaned better from the previous guest. All things that as a major ice cream brand, it is hard to recover from. I will never go back to the store again after that visit. I will not share my findings in social media. I am the silent, unhappy customer.

Customer Service & Customer Experience: What’s the difference?

Customer service and customer experience are related but distinct concepts. Customer service refers to the support and assistance provided by a company to its customers before, during, and after a purchase. It includes the various ways in which a company interacts with its customers, such as answering questions, providing technical support, handling complaints, and resolving issues.

Customer experience, on the other hand, encompasses the entire customer journey, including all of the interactions and touchpoints a customer has with a company, from initial awareness and consideration, to purchase and post-purchase. It’s about creating a positive and seamless experience for customers across all channels and touchpoints, and ensuring that they feel valued, understood, and appreciated.

Customer Service is Part of the Customer Experience

While customer service is a critical component of the overall customer experience, it’s just one part of it. A company that provides excellent customer service can still fall short in terms of creating a positive and memorable customer experience. To truly excel in customer experience, companies need to focus on creating a customer-centric culture, understanding and anticipating customer needs, and delivering consistent and personalized experiences across all channels and touchpoints.

Forbes recently published a great article titled, “No Help is Better than Bad Help: Focusing on the Customer Experience.” They offered some great practical tips on how to provide a better customer experience. The one tip that stood out to me was to understand your customers.

Understand Your Customers

“Having a thorough understanding of the type of customers who walk through your door also aids in creating a positive customer experience. Know them, and figure out how to tailor their experiences to their needs. Being in tune with the customer goes a long way in creating an experience worth remembering.”

This for me sums up in part why a business still needs mystery shopping and customer satisfaction surveys. You can’t get this type of understanding from a social media review unless you can unmask the author behind the post. I am in favor of online reviews, but you need all of it to really understand how to develop, train and execute a good customer experience process.

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