Tag Archive for amazon

Why Amazon Continues to be Awesome (Hint: Don’t Throw Out Your Boxes)




Just when you think Amazon could not outdo itself, it does just that.

This year the company is partnering with Goodwill to make use of their many empty boxes and helping a great cause. According to a recent article from Business Insider, it’s very simple:

  • Collect your used, empty Amazon boxes. (You can also use boxes from other selected retailers.) Make sure your order isn’t still in there.
  • Pack it with the stuff you want to donate to Goodwill. Here’s a suggested list of items Goodwill accepts.
  • Print a shipping label from givebackbox.com.
  • Drop the box off at UPS or the post office. Shipping will be free, and the box will go to the nearest participating Goodwill.

I think this is a wonderful way to encourage donations! With Amazon being the best performer of the season, it’s likely that boxes are stacked high in homes around the world – this is an outstanding way to recycle the boxes while serving a great cause.

Amazon continues to lead the pack in sales for the holiday season, but this newest partnership makes them even more awesome.

As a fun side note, Amazon has shared a variety of interesting statistics in a press release related to the holiday shopping season; here are some of the highlights:


  • More than one billion items shipped worldwide with Prime and Fulfillment by Amazon this holiday season.
  • More than 72 percent of Amazon customers worldwide shopped using a mobile device this holiday.
  • There are now 45,000 robotics units working alongside Amazon associates in more than 20 fulfillment centers.
  • The last Prime Now order delivered in time for the holiday was delivered at 11:59 p.m. on December 24, 2016 to a Prime member in Irvine, California. The order included a Heated Mattress Pad, NyQuil and Afrin Nasal Spray.(Sounds like someone wasn’t feeling well!)
  • The last Prime FREE Same-Day Delivery order from Amazon.com that was delivered in time for Christmas was ordered at 10:23 a.m. on December 24, 2016. The order included Venum Contender Boxing Gloves, and was delivered to a Prime member in Richmond, Virginia at 2:42 p.m. – the same day
  • Amazon.com customers purchased enough 4K TVs to reach the peak of Mount Everest more than 9 times.
  • Amazon.com customers purchased enough KitchenAid Mixers this holiday to make nearly 7.5 million cookies at once.
  • Amazon.com customers purchased enough luggage to fill 20 Boeing 747 airplanes.




It’s a Bird, It’s a Plane, It’s an…Amazon Drone?


It looks like Amazon is serious about their newest plan for speedy delivery.


Their Prime Air program has been discussed before, but it looks like Amazon is taking steps to launch the program in 2015, if they can get approval from the FAA to begin testing.


Prime Air’s goal is to speed up the already lightning fast Amazon delivery via the use of drones. If you haven’t heard of this before now, here is a quick video showing how it might work:




The idea is to offer a 30 minute delivery of Amazon purchases, making it by far the quickest way to shop online.


At the current point, Amazon is requesting permission from the FAA to test this idea. However, there are many factors in play that will need to be worked out revolving around safety exemptions to the FAA’s restriction on commercial use of drones. However, it looks like Amazon is really trying to make this a reality in the next generation of online shopping.


In addition to offering speedy delivery, the company claims that the use of drones will reduce shipping costs to the company, which they claim are currently $4 billion per year.


While this concept is fun and interesting, and there is no doubt it would be quite the sight to see a drone delivering your latest Amazon purchase, but how necessary is this? Have we really become a society where we need our purchases within 30 minutes?


I’m all for companies trying to enhance their services, but this is a program that might be a bit overboard. I’ll be curious to see the next steps, and eagerly await 2015 to see if it becomes a reality. This is no small undertaking – if any company can manage it though, it’s Amazon.



How Amazon Turned Customers Into Salespeople


Most companies know that product reviews can make or break a sale, and that customers have come to rely on word of mouth reviews, feedback, and opinions when making purchasing decisions.


Amazon has taken this a step further and turned to their customers to provide that much needed information that can push customers to making a purchase.


Their “ask a question” feature allows customers browsing items to ask a question that will be answered by people who have purchased the item. When looking at products on their site, you’ll see a “ask a question” or “XX number of questions answered” for each product:


amazon question



Clicking on the link allows customers to ask a more detailed, “nuts and bolts” type question that might be the one factor in deciding to purchase or not, and customers who have bought the item can respond.


In the example of above, questions ranged from “Does it play DVD’s that have been burned?” to “Does this DVD player remember where you left off”” to the more technical, “I have an old Panasonic TV. Will this work with it?”


Amazon realizes the importance of product information and providing enough information, in as many ways possible, to educate and encourage sales.


Of course, customer buy in to participate by answering questions is an important component – if customers don’t reply, potential buyers may not get the information they need. Similarly, they could get the perception, based on the lack of activity in this area, that the product is not popular or one that many people purchase. One way Amazon tries to prevent this is by routing these questions, as they come in, to customers who have purchased the item. Often times customers will be happy to share their feedback. As an added benefit – those customers may become more loyal to Amazon, as they company turns to them for insight and feedback on a personal level.


While not a new feature, it is one that is picking up steam, and is a great example of finding new ways to encourage sales and engage customers, as well as potential customers.