If you’ve ever wondered why customers leave without making a purchase, you may want to consider a recent study conducted by TimeTrade. Over 1,000 consumers were surveyed about their shopping experiences, and similarities were found regarding the reasons why customers do not make a purchase.
The answer seems simple based on this research – being able to find an associate to help, and that associate having the knowledge to assist customers in making a purchasing decision.
Approximately half of the respondents indicated that this was vital when they are not certain of their purchase before reaching the store, and 93% reported that they have not always been able to find an associate to help them when they are shopping. Of those who could not find an associate to help them, 90% reported they would take their business elsewhere.
Some other interesting findings include: