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Olive Garden Gets Creative – Free Babysitting

 

In a possible attempt to drive customers to Olive Garden as they promote their new “2 for $25” menu, the company has gotten creative in its efforts. On February 7th, Olive Garden will be offering free babysitting for customers between 6pm and 9pm. It looks like they have partnered with My Gym, a children’s fitness chain, to make this offer to customers.

 

Customers can make a reservation to have their child watched at a local MyGym while they dine at Olive Garden. When they return, they simply need to show their Olive Garden receipt and there will be no charge for the babysitting services.

 

While this will likely drive customers to visit Olive Garden that night – after all, what parents of young children don’t want a night out, especially one that doesn’t cost extra for sitters – I’m not sure how effective it will be in promoting their “2 for $25” special. However, that being said, I do think it’s a creative tool to drive traffic and increase the buzz about the restaurant, as it is a unique offering.

 

I could be wrong, and perhaps the “2 for $25” deal will be successful. Parents may see this as an inexpensive date night, or much needed dinner out. And they may even remember this special, which really is a pretty good deal, the next time they are looking for a meal out.

 

Hopefully the menu items and promotion are a big enough success that those who visit on the 7th will see this promotion valuable enough to visit again, even if it means paying a sitter.

 

Kudos to Olive Garden for trying something new and interesting. It definitely gets people talking, and could be an effective driver of traffic that evening.

 

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The Five Faces of Your Employees

 

I came across an interesting article that talked about performance reviews and the five types of employees managers can face, and how to work with each one, especially when it comes to performance reviews. Below are a list of the five “faces of your employees” and some quick tips on how to manage them effectively:

 

1. The Diva:this one is pretty self-explanatory. This employee thinks they are the best thing to happen to your company. He/she thinks they have nothing to improve on, and during performance reviews, there is nothing the manager can suggest to do better. They may not work well in teams, but are often high achievers, at some level.

 

How to manage a Diva: since this type of employee thinks they are fantastic at everything and can do no wrong, it’s time to do a reality check for them. This can be effectively done with very concrete information. As a manager, it’s best to explain exactly what tasks involve, the definition of successfully completing that task, and what it means to exceed the expectation. It’s best to lay it out by saying, “This is what needed to be done. This is what you did. This is what you needed to do in order to complete this task well.” It’s going to be difficult to get the Diva to ‘see the light’ but continual concrete direction and assessment will go a long way in working with the Diva.

 

2. The Deflector: this employee is the victim of everything. The Deflector’s mantra tends to be “It’s not my fault.” They will find reasons for not performing up to par in everything except themselves; it’s hard to be a Deflector, because everyone and everything causes him/her to not perform up to his/her potential.

 

How to manage the Deflector: getting the Deflector to focus on what they can control will be helpful. Since this employee type focuses on things that cause them to be unable to perform at their best, as a manager, it’s important to help them be part of the solution. Refocus the employee so they can see what they can control, and how they can make changes to improve their performance.

 

3. The 9 to 5 er: this one is pretty straightforward too. This employee works well (or not), but will put in the effort for the required hours per week, nothing more, nothing less. This could be a great employee, but when it’s quitting time, the employee is done for the day, regardless of what might be going on.

 

How to manage the 9 to 5’er: this one is fairly simple; help this type of employee be as efficient as possible so they are making the most out of their 8 hour day. Look for ways to make their workload flexible, yet efficient, so they can be as productive as possible while still working their core 40 hour week.

 

4. The Upwardly Mobile/Unsure: this might be the best type of employee to work with, at least on some level. This employee is perhaps younger, and newer to the workforce, and isn’t quite sure which path to take in life. This type of employee will typically work hard and put forth the extra effort, especially when his/her efforts are rewarded. Because they are most unsure of their path, they are the easiest to manage, coach, and work with, as they aim to please and want to learn. However, they do need attention and recognition to keep them from moving to the 9 to 5 type employee.

 

How to manager the Upwardly Mobile/Unsure: these employees need the most planning and coaching to get them to the point you want them to be. Because they are full of potential, it’s a good idea to focus on ultimate goals and the plan to get there. Make sure you share this vision with the employee, but do so slowly in order to get them to work up to that goal. This type of employee needs more coaching and recognition than the others, as well as more work goal planning and development. They’re a diamond in the rough, so spending the time to guide them now can payoff for your company in the long run.

 

5. The Star: Unlike the Diva, this type of employee knows they are good at what they do, and they really are! This employee does everything, and does it well, and others look up to him/her. This one is a gem to work with and keep as an employee!

 

How to manage a Star: this one is the most challenging – they’re doing it all, and doing it well. As a manager, it’s important to keep this employee engaged and in a leadership role, as others tend to look up to him/her. Use the Star to find and create efficiencies, and monitor performance on a more hands off level to allow them to do what they do. This does not mean that they should not be managed, or you should never offer guidance, coaching, or suggestions to them though.

 

Now you may have started mentally grouping your employees into these categories. Some might make sense, and like with everything human, some can be a mix of faces. As mentioned, the Upwardly Mobile could turn into a 9 to 5’er if not managed properly. And, in many cases, a Deflector could easily be a 9 to 5’er.

 

Taking a good look at your employees and where they tend to fall within the above categories may give managers insight into dealing with them and making the most of their talents and abilities. This article focused primarily on performance reviews and the faces of employees, but could easily be incorporated into managing on a day-to-day level.

 

 

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Don’t Try To Upsell When There’s Trouble

 

I’m all for upselling and cross selling, and I know employees are trained to do this at every opportunity. Done in the right fashion, it’s very effective and can even make the customer feel as though you have their best interests in mind.

 

There is a time for everything though, and making this attempt when there’s an issue with service may or may not be the right time, depending on when it’s done.

 

Consider this…

 

A customer calls because their internet is suddenly not working. They’ve tried turning the modem and computer on and off and all of the standard things before calling the customer service line. The call was placed simply to see if there might be an outage in the area, since it was just working a short time before.

 

The customer reaches a service rep, who offers to assist. She checks the connection and determines there is no outage. Instead of doing additional troubleshooting, the rep immediately suggests switching to their newer, high priced product and gets ready to switch the customer over to a sales rep to discuss the matter further.

 

In theory, this is okay – the rep is trying to tell the customer that there is something better out there, and they have a promotion to save money and internet speed. That’s great, but maybe trying to fix the issue first would have been the better way to go.

 

As a customer, this felt as though the rep was simply saying, “You’re right, it’s not working. Time to get a new service!” The immediate need was fixing the service, and perhaps at the end of the call suggest that there is a newer service that the customer may want to take advantage of.

 

Instead, when asked about the promotion and what it would take to solve the current issue, The rep suggested that we “just take care of switching to the newer service now” since they are getting rid of our current DSL package. When asked how soon that would happen, thinking it would be very soon since the rep made it sound urgent, she explained it would be phased out by the middle of 2015. That’s more than a year away. It can wait for a while…please just help with the current issue.

 

The rep continued down this path, encouraging the customer to speak with a sales agent, and did not seem at all interested in helping. When it was clear the customer was not going to take her up on the promotion, she ended up offering to send a technician out to help with the issue. The customer said they would do additional troubleshooting on their own and call back if that was needed.

 

In the end, it turned out that unplugging the DSL cable and plugging it back in did the trick, but the customer figured this out on their own after working with the modem and computer for another several minutes after the call.

 

Why did this tactic not work?

 

1. The rep didn’t put an emphasis on fixing the issue at hand outside of suggesting a new service. The rep lost the customer’s trust by making it sound like an urgent manner, when in fact the phase out wasn’t happening for another year.

 

2. When asked more about the promotion, the rep was encouraging and upbeat about the promotion. However, when the customer mentioned receiving a mailing about bundle packages, the rep said this was not possible, as the cable TV portion was not available in the area. When the customer mentioned it was, based on the mailing, she seemed surprised. This was not the fault of the rep – she was not given enough product knowledge to be effective in encouraging new sales. She was offered very limited information it seemed, only related to one specific component of their service line.

 

3. In the end, an additional sale was not made, and the customer’s issue was not resolved or looked into beyond the initial diagnostic. This was a lose-lose situation.

 

Timing can be everything, and training staff to be able to sense the right timing can mean the difference between additional sales and customer dissatisfaction. Arming staff with enough knowledge about the full service line can also be helpful. It was an attempt that I’m sure was trained on and managers expect reps to use, but in this case it fell flat. Maybe next time…

 

 

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