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Undercover Boss, Or Is There Another Option?

 

I’m a big fan of the show, Undercover Boss. This show depicts company CEO’s who go “undercover” for a week at some of their locations, acting as a new hire, to see how operations are run and where their strengths and weaknesses are. I know it’s scripted, as all reality shows are, and there’s always a formula – they run into an employee who has financial or family hardships, one outstanding employee, and sometimes an employee that is not up to company standards. At the end, the CEO reveals himself/herself and discusses the experience, rewarding the good ones and helping the others do better.

 

There are two recent episodes I’ve seen that gave me pause. In these episode, the details were different, but the theme was the same. One episode featured White Castle, while the other featured the 7-11 convenience chain.

 

In the White Castle episode, the CEO learned through talking with employees that they were generally worried about being fired if they didn’t strictly adhere to company standards. Of course employees should be following standards, but the point was driven home when the one employee shared that she came to work every day hoping she wouldn’t do something to cause her to lose her job. This particular employee made the CEO realize that this was the message corporate was sending to its employees, or at least that’s how the message was being perceived.

 

In the 7-11 episode, there was a scene where a manager was cleaning up the bakery items since the company wants to serve fresh items. All was fine until the manager started throwing away donuts, bagels, and the like. The CEO was upset about this, and the manager shared that he wanted to find a way to have these items donated to a food pantry or similar charity, and has tried to express this to corporate, but has gone unheard. The CEO was upset by the fact that so much food was being wasted and this employee felt that his opinions and thoughts were overlooked by corporate.

 

Not every company can afford to have corporate be an “undercover boss” for time and financial reasons. However, this show (especially these two episodes), drive home the fact that companies, whether you have five or 5,000 locations, do not typically know what their employees are thinking. They may not be asked, or employees may feel as though they cannot share their opinions, or it’s not worth the time because they won’t be heard.

 

Since most cannot employ the “undercover boss” methodology, you may wonder what other options are out there….there is one simple program that you can implement to let your employees know you care.

 

Employee feedback surveys can be a useful tool to gauge employee sentiment, pinpoint common themes that might need attention, and gain valuable insight and suggestions for improvement. This should be an anonymous program so that employees feel they can share freely, and if it is handled by a third party, it gives the employees a comfort level because they are less likely to feel that corporate will try to figure out who’s leaving the feedback or “punish” those who do not leave all positive feedback about their work.

 

It can be a simple survey asking about their satisfaction level with their work, what challenges the see as being a barrier to being successful as an employee for the company, and if they have any suggestions for improvement. Leaving an open ended area for comments may also encourage additional feedback. Keeping it general, especially the first time out, will give managers a sense of the overall sentiment and give them a starting point for working with employees to create a mutually successful work environment.

 

If you haven’t watched Undercover Boss, I highly recommend it, especially if you are in an upper management position. You might get inspiration for employing a feedback system or talking with your employees in another manner to see how they’re doing. Nothing ruins customer service like low employee morale!

 

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Not Getting Many Feedback Surveys?

 

You have a customer feedback program in place, which is great, but are you getting the results you want? If you notice a decline in responses or a consistently low response rate, there are some things you may want to consider:

 

1. Is the link to the online survey (or telephone number) visible in multiple customer touchpoints? This could mean placing the survey invitation on the receipts or brochures, on the company website, etc. You’ll want to make sure it is as visible and easily accesible as possible in order to get people to take the survey.

 

2. Are your employees doing their part? At the point of transaction, do you instruct employees to point out the survey invitation and ask that they take a few minutes to provide feedback? If not, you may be missing valuable feedback from your customers. People are moving at a quick pace these days, and many will not take the time to review a receipt unless the survey is pointed out to them.

 

It can be a quick mention of the invitation or the employee simply circling the link or telephone number as the transaction closes. I was in a JCPenney over the holidays and the employee went WAY overboard talking about the survey – she circled the link and asked me to take the survey, which was fine and should have ended the interaction. However, she went on for another two minutes about making sure I enter her name correctly, provide good feedback so the managers know she did a good job, and on and on.  That wasn’t cool at all, and actually turned me off from the survey.

 

Pointing out the invitation to raise awareness can go a long way in getting customers to provide feedback.

 

3. Employees may SAY they’re pointing out the survey.…but are they really? If you have a mystery shopping program in place, this one is easy to resolve. Simply add a question to the mystery shopping report that asks if the employee mentioned taking the survey at the end of your transaction. This will only work in instances in which a purchase is required, but it can go a long way in objectively determining whether or not employees are promoting the survey as you’ve trained them to do.

 

When you have a mystery shopping program in place, tracking the disconnect in collecting customer feedback surveys can be easier than simply guessing why participation rates are low. Customers want to be heard – let them know you have ways of letting them tell you what they think!

 

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When Employees Dispute Mystery Shopping Reports

 

It’s hard to read about yourself, especially when the information isn’t so great. It causes people to become defensive, and this is no exception in the world of mystery shopping.

 

I try to counsel clients on what to do when an employee comes to them and disputes the information in a mystery shopping report. It is nerve wracking for the client when it first happens, but handling it appropriately will make all the difference in the success of the program.

 

First, take a look at the overall report, as well as the score. Most mystery shopping reports, if not all of them, provide report card scoring. Using the overall score can help alleviate employee disputes. For example, if an employee comes to you and says, “I SO knew that was the shopper, and what they are saying is completely wrong!” You can look at the overall score for guidance. One client’s response to this complaint was, “Well, if you knew it was the shopper, why did you score only a 70%?” That typically ends the conversation.

 

Depending on the situation, you can turn to the mystery shopping provider for assistance. We are always happy to get more clarification or help with any situations that arise, whether it’s providing receipt information, getting more information from the shopper who conducted the shop, or taking a look at the particular employee’s history on past evaluations.

 

Look for trends in disputes – if it is always a particular location that is disputing shops, or a particular employee, that signals an issue that needs to be addressed. They may be trying to undermine the program by complaining – they figure that if they can devalue the program enough, they will make it “go away.”  If it is a particular employee, that may signal dissatisfaction with their job, which needs further exploration.

 

There are times when a dispute is a valid one, and any good mystery shopping provider is happy to partner with their client to investigate issues and, if there is truly an issue, reevaluate the location at no additional cost. Clear and open communication across the board will help make every mystery shopping program a success.

 

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